ICT is driving the Med-tech Industry

‘Though investment for hardware takes a major share in the total investment for ICT, the software segment is growing at an annual growth rate of 15 percent’ says Rajmohan Nair, Head – Marketing and Partner Sales, 21st Century Informatics

What ate the unique medical technology product/solution you provide to hospitals?

We have been successfully transforming 21CI Apex Enterprise HIS into a new healthcare technology platform. This is true, if you go through market acceptance of our product that we received a good response from the market. The product is designed so as to help our customers to standardise their treatment processes, resulting in increased safety and quality for patients and increased productivity for the hospitals. With this we could bring-in uniqueness by providing innovative solutions that can integrate and coordinate a diverse set of factors including medical technologies, critical processes, inventories, revenue cycle management and MIS analytics. The solutions address the key challenges of ‘change management’ that constantly affecting the modern healthcare organisation.

India's emerging economic trends, increase in medical enterpreneurs and demand for quality healthcare is fuelling growth in private and public sector investments in healthcare in urban India

India’s emerging economic trends, increase in medical entrepreneurs and demand for quality healthcare is fuelling growth in private and public sector investments in healthcare in urban India

Can you tell us about any of your innovation in medical technology field?

We found that CXOs of healthcare organisations are facing the twin challenges of delivering a high quality healthcare in one hand and maintaining significant operational process efficiencies and cost optimisation in other end. We are constantly innovating to provide new features and functionality in such a way that both these objectives are met. We are working on a new technology platform that enables rapid expansion of functionality during IT products that serves these challenges faced by CXOs. Our innovation team is currently working on launching our new platform ‘Componium’, which is aimed at empowering the entire value chain of Business Software Application IT lifecycle. With this platform, different stakeholders will be able to contribute to enrich the habitat and build newer functionalities for a specific or generic need of businesses.

Which are the hospitals have taken your solutions?

This quarter of 2013, we have received a good response from Indian healthcare market. Our Flagship product Apex Enterprise HIS product has been selected by reputed brands from the Industry such as Hiranandani Group of Hospitals, Mumbai, QRG Healthcare group, NCR Region and HLL Life Care, India.

What is the size of medical technology product and solution in India? In what percentage the segment is growing?

ICT also plays an important role in this growth. India’s emerging economic trends, urbanisation, growing middleclass, increase in medical entrepreneurs and demand for quality healthcare is fuelling growth in private sector and public sector investments in healthcare in urban India. ICT opportunities in tier two and tier three cities is growing fast. Mid-market opportunities & green field projects are having reasonably allocating good investments in ICT. The report about healthcare industry says that it is growing 20 percent per annum. Though investment for hardware takes a major share in the total investment for ICT, the software segment is growing at an annual growth rate of 15 percent. In a few years, healthcare technology segment, both product and services will grow faster due to technology triggered introductions of big data, BOYD, cloud services and other innovations in mobile solutions.

Disclaimer: This article was published in eHealth Magazine's July 2013 issue. The article can also be assed through the following link. All products and brand names mentioned are trademarks or registered trademarks of their respective owners. All Trademarks remain the property of their respective holders, and in no way indicates any relationship between 21st Century Informatics B.V or its associates and the holders of said trademarks.

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